Frost Williams

Director of National Sales

National Accounts

Frost grew up in the Geneva Lake WI area and its strong resort hospitality industry. After both working in restaurants and the local cruise line, he headed out of state to Miami University (OH) to earn his Bachelor’s degree in Marketing. After a brief start to his sales career selling computer equipment, he started a 12-year engagement working for Hyatt hotels in downtown Chicago, with subsequent posts at Naples, FL, Chesapeake Bay, MD, and St. Louis, MO in both large convention and resort properties. He returned home to WI and worked in a sales development role at Visit Milwaukee for close to 5 years. Most recently, he was Senior Sales Manager for the Hilton Anaheim covering an 18-state market, focused primarily on the Midwest and Chicago.

Over 22+ years he still finds satisfaction most in the relationships built and being hospitable to everyone. He thoroughly enjoys spending time with his wife, Heather, of 6 years, and their 5-year-old son, Storey. In his spare time, he prefers to be outdoors golfing, hiking, raking leaves, or snow-skiing depending on the lovely four-season weather they enjoy in Southeast WI. As well as spending quality time with his cat, Bruno, and his dog, Max who have alternately been awarded by Frost as “employee of the month”.