Hot Air Balloons

Krista DeHerrera

Senior Sales Manager

Vail / Beaver Creek

Originally from Durango, CO, Krista is a true native of the state. She began her career in Denver with a boutique catering company as a lead designer focusing on weddings and private events. After 10 years in the city, she longed to get back to the mountains. She moved to Glenwood Springs as the Catering Director at the historic Hotel Colorado. In Glenwood, she met her husband Zaque and started a family. In a short time, she was recruited by the Glenwood Springs Chamber as Vice President of Special Events. That step took her into the civic events arena. From there, her career took a turn starting her own event production firm. And with her husband, they opened Valley Events and Colorado Stage Rentals. Through VEI, she produced county fairs, air shows, sporting events, concerts, and festivals. As her kids grew, the family moved to Eagle County and work for the Town of Gypsum producing their community events to include Gypsum Daze, a festival that draws over 10,000 people each year to enjoy family fun and national country music talent. After 5 years, she took her skills to the world of experiential marketing as the Events Director for Colorado Mountain News Media. There she worked in seven resort markets in Colorado including, Aspen, Steamboat, Summit County, and Eagle County where she produced such events as the Steamboat Hot Air Balloon Rodeo, The Longevity Project, The Playhouse Project, Western Colorado Outdoor Sportsman Expo, and others. Krista is a Certified TIPS Trainer and sits on the Colorado Festivals & Events Board of Directors. Krista has now found a home at RMC as Senior Sales Manager in the Vail office.

In her personal time, she enjoys time with her husband and two boys, skiing, playing hockey, and enjoying all that the mountains of Colorado have to offer.